The Bizad Charity Run (BCR), organised by the NUS Business School Alumni Association and NUS Bizad Club, has raised over $3.3 million and engaged 14,500 participants since its inception. Now in its 16th year, BCR continues to build on the legacy of past years, uniting the community to support financially challenged NUS Business School students.
Bizad Charity Run 2026
Race Entitlements
PROJECT DIRECTOR
My Contributions
Beyond overseeing BCR2026 as Project Director, I championed the event’s brand strategy and visual direction. I designed the logo and key brand assets in Adobe Illustrator and Procreate, shaping a cohesive identity that guided race entitlements and communications. The visual system reinforced event positioning while supporting participant engagement and sponsor value, with Google Slides used to align execution across teams.