On Bumble, meaningful connections start with 'Hello'.
This Y2 brand campaign called for a collaboration with our colleagues in the Philippines as we weaved in local nuances to enhance audience engagement.
Client: Bumble
Role: Creative Intern
MullenLowe Singapore
Creative Director: Meryke Naude
Copywriters: Peh Xin Ying, Yip Su Ann
Art Directors: Beatrice Phoeng
Group Account Director: Louisa Cheong
Account Executive: Daniel Rivera
Senior Producer: Vishant Tejwani
Producer: Mun
MullenLowe Treyna
Creative Director: Jopy Arnaldo
Senior Copywriter: Marla Fae Laureano
Art Director: Krystel Ybanez
As seen on
Bumble - It Starts With Hello
CREATIVE INTERN
My Contributions
My journey with Bumble marked my inaugural assignment in the industry. From initial pitch to final release, I had the privilege of contributing to both copy and design, playing a crucial supportive role in localizing the copy to align with Singapore's unique context.
Alongside crafting and proofreading copy, I actively participated in brainstorming sessions, nurturing ideas that later evolved into successful pitches. As the project progressed into its production phase, I transitioned to a more supportive capacity, assisting in the creation of mood boards to aid our producers in shaping the creative direction.