You're always ahead with Citi Credit Cards.
Experience Citibank's Lead The Way 2.0 campaign. Embrace a life where you're at the forefront because with Citi, true wealth extends beyond card benefits.
Client: Citibank
Role: Creative Intern
Always Ahead with Citi
CREATIVE INTERN
My Contributions
My experiential learning journey with the Citibank team was centred around the production stage of campaign development. From crafting client decks to scripting videos, I was responsible for fleshing out ideas through key visuals and compelling narratives.
I eagerly seized every opportunity to immerse myself fully in the production process, absorbing invaluable knowledge from experienced professionals. On set, I eagerly offered assistance, gaining valuable insights into the intricate mechanisms involved in bringing creative concepts to life.