How a brand with flavour at its core helped long-COVID sufferers restore flavour in the everyday.
While the world was recovering from COVID-19, sufferers of Olfactory Dysfunction were not. Knorr drew inspiration from its products and designed an Olfactory Retraining kit to rekindle blocked smell and taste receptors.
Client: Knorr
Role: Creative Intern
Awards
Cannes Lions | Shortlist (Health & Wellness)
One Show | Shortlist (Health & Wellness)
MAD STARS | Crystal (Healthcare)
Creative Circle Awards | Bronze (Direct)
Creative Circle Awards | Bronze (Direct for Good)
Taste Therapy by Knorr
CREATIVE INTERN
My Contributions
I was happily roped into the Taste Therapy project after its development phase. With ideas already finalized, my responsibility was to help bring them to life. This included sourcing the components for the olfactory retraining kit, providing careful assistance on set, and supervising post-production to ensure that the creative direction from my superiors was faithfully executed. This involved scrutinising the copy, directing colour correction, and maintaining the overall balance of the case video.