The Elwai Collective is a personal design project born from metamorphosis and mending. It explores growth through design, quiet strength through softness, and beauty through imperfection.
Each creation holds space for reflection, reminding us that transformation is both an art and a process.
The Elwai Collective
CREATIVE DIRECTOR
My Contributions
The Elwai Collective was developed in response to NM3217 Principles of Visual Communication Design’s self-identity brief. My responsibility was to develop a personal brand and translate the conceptual direction into a coherent visual system. This involved developing the brand assets in Adobe Illustrator, exploring form and tone through sketching in Procreate, and assembling the final multi-page brand style guide in Adobe InDesign.