One Twix sparks joy. Two Twix complete it.
Moving beyond the familiar “Left vs Right” narrative, we reimagined Twix as the ultimate break-time snack. Built around the idea that two is more than one, the campaign uses humour, dance and joyful maximalism to turn ordinary break moments into something worth sharing.
Brand: Twix
Project: NM4257 Multiplatform Advertising (NUS, 2026)
Brief: D&AD New Blood Awards 2026, adapted for university coursework
Role: Strategy, Visual Design & Video Production
NM4257 AY25/26 Sem2 Group4
Chua Ying Xuan
Lim Liang Yng
Seow Mei En
Xiong Ling
It Twix Two to Tango
My Contributions
For this project, I developed the campaign strategy and creative brief, translating audience insights and brand positioning challenges into the central proposition, “It Twix Two to Tango.” The creative direction embraced playful, vibrant and confidently over-the-top humour, using dance as a visual metaphor for amplified joy and togetherness.
Beyond strategy, I worked on visual design and handled end-to-end video production for the hero advertisement, bringing the campaign concept to life through movement, colour and storytelling. I also developed selected sections of the pitch presentation to communicate our audience insights, brand positioning and integrated campaign approach.
This was a collaborative university project developed in response to a D&AD New Blood brief, but was not formally submitted to the competition.